If your landscaping company could use more business, and you’ve exhausted the best landscaping marketing strategies out there, it’s time to focus on landscaper SEO. It’s time to make yourself visible online and obtain high-quality leads without spending enormous amounts of money on advertising. While it’s wise to entrust your SEO provider or media company with optimising your website’s visibility, this quick guide will give you a better understanding of the type of strategies they might utilise:
What Is SEO?
When people in your area search for landscaping services, you’ll want your website to rank high among the results offered by the search engine they’re using. If you aren’t on the first page of search results, you’re far less likely to be discovered! Search engine optimisation (SEO) involves optimising a website, both “onsite” and “offsite,” to increase traffic from search engines like Google, Bing, or Yahoo. Since one of your main objectives is to target people in your area who can make use of your services, local SEO takes care of that, too.
To exploit a search engine’s algorithms and find your website a spot on the first page of results, SEO providers need an understanding of how search engines select the most relevant results for any particular search. They utilise two primary ranking factors. Onsite signals, which are based on the features of your website include the use of local keywords, and off-site signals, which are related to your online presence, including links from other relevant websites, online reviews, social media involvement, directory listings, and a Google My Business profile.
Optimising a Webpage for Local Keywords
Research is required to determine which keywords within local search results apply to your website and location. Once the main keywords relevant to your company have been identified, they should be used widely on your webpages to increase your chances of dominating local search results.
A Listing on Google My Business
Google My Business is free and essential to being found on Google. It allows your company to show up on Google Maps and enables you to manage and highlight customer reviews, which is an essential aspect of optimising your online presence. Gathering reviews to display on your website will also boost your credibility and, by using local reviews, will have an SEO benefit.
NAP refers to your company’s name, address, and phone number. If this information is inconsistent, search engines will detect this as they crawl the web and will avoid ranking your site. Part of SEO optimisation is to ensure that the NAP is consistent across all platforms. This information can also be referenced online, as citations in online directories such as Angie’s List and Yelp. This is instrumental in improving rankings on Google.
Metadata refers to information that qualifies and comprises a website, such as page titles, page descriptions, and headlines. Page titles should be optimised for local keywords and should be no longer than 60 characters, or Google will cut them short. It is important to create short, compelling and informative meta descriptions, while each page should only contain one highest-level headline or H1 tag.