Customers expect a pleasant experience when entering a business. The design of a commercial space directly impacts that experience, so business owners are always concerned about the look and feel of their facility. Here are a few ways owners can ensure customers enjoy their visit.
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Choose The Right Space
The first step in creating an ideal commercial space is selecting the best building. Experts recommend taking time to ensure the building will meet the business’s needs before signing a lease or purchasing a property. Once the location is obtained, commercial space design experts can work their magic.
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Evaluate The Function Of Different Areas
Business owners quickly find their buildings must serve a variety of functions. The first stage of designing a space is evaluating how each part of the business will function and allotting appropriate space for those needs. While avoiding cramped isles is always essential, setting aside proper spaces for office functions and restrooms is also critical.
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Make The Space Comfortable
Customers spend more and return more frequently when a commercial space is attractive and inviting. When customers feel comfortable, they’re also more likely to engage employees and ask essential questions. That means they’re far more likely to purchase items, and employees have more opportunities for upselling or cross-selling. Choose colors and materials to enhance the look and feel of all spaces in the business. Pay special attention to the entry area, as that space sets the mood for everyone entering it.
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Make The Best Use Of Available Space
Overcrowding spaces is common, and that leads to uncomfortable situations for both employees and customers. This issue is even more critical since the onset of the pandemic, as no one wants to feel they’re closed in or crowded. Design spaces carefully to ensure no one is anxious or feels they’re too close to other occupants. Scale the fixtures and furniture to maximize comfort and reduce claustrophobic feelings of customers and employees.
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Highlight Products
Customers can’t buy products that aren’t accessible. In other words, pay special attention to how and where products are displayed. Design experts work closely with clients to evaluate the best use of space and determine how to enhance the visibility of various products. Doing so is as much an art as a science, and trained design professionals often have a better feel for space management than business owners.
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Insist On Quality Lighting
While having sufficient lighting is crucial for the success of any business, too much light or inappropriate lighting often detracts from a customer’s overall experience. Employees also suffer when harsh lighting is used. Ask the design expert to recommend quality lighting that won’t negatively impact anyone in the building.
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Integrate All Areas Into The Design
One issue facing business owners is having a consistent design theme throughout all spaces. A cohesive blend of fixtures, colors, and textures throughout a property enhances the look and feel of the space. For example, even outdoor areas should embrace the same design theme as the interior areas.
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Choosing The Design Team
Business owners are encouraged to take all the time necessary when evaluating a design team. Look for experts that share your vision for a space and offer suitable solutions. If you’re comfortable with a designer, now is the time to move forward with planning your ideal commercial space.
