Benefits Of Using 3D Rendering In Exterior Design


3D Rendering Exterior

Imagine if you had a technology that could predict your future. You would know everything that’s going to happen two years down the line and make the necessary changes beforehand. Well, that’s 3D rending for you in simple terms.

3D renders have drastically risen to prominence, and it’s not difficult to guess the reasons. For starters, 3D rendering has made complicated building design creation a stress-free experience. Moreover, it has empowered architects to seamlessly come up with intricate designs. Aside from that, this technology also helps potential buyers and investors with a minimal understanding of architectural designs view the architect’s vision.

It also offers architects, builders, marketers, and various other professionals with an affordable way to explore a wide range of options. So without further ado, let’s deep dive into the various benefits of 3D rendering exterior design.

Showcase Your Vision:

In the olden days, architects used to convey their thoughts and ideas through hand-drawn concept sketches. Some of these drawings had to be detailed for describing minute details. One loose line here and there could mean the idea of the building went astray.

3D rending simplifies the entire process. Building models can now be life-like and give a clear picture of the architect’s vision. Simply put, you don’t have to imagine what a building might look like. Instead, you can view the exact replica of the vision.

Instant Feedback:

Let’s take the previous point further. Since the client can view the architect’s vision, giving feedback also gets easier and more seamless.

For instance, if a client isn’t convinced about a particular color choice, use the building exterior. They may not know the intricacies of the building’s architecture, but they can still ask the architect to change the color. In simple words, 3D rendering acts as a bridge or language between an architect and a client.

Market The Exterior Design:

Imagine marketing a project based on your drawings. With the help of 3D renders, you can pre-sell a project even before a single brick is laid. It is ideal for getting investment for your dream project and giving it a much-needed kickstart.

If used properly, 3D renders can be used like virtual reality. Whether it’s clients, investors, or customers, they can experience a realistic view of the building. Realtors can even use 3D renders to garner public interest even before it is live. People can take a virtual tour of the property and get a first-hand experience with their dream home.


As we discussed earlier, 3D renders help architects find and correct flaws at the design stage. Since it is the first stage of a project, the company can save a lot of money and avoid the hassle of fixing these flaws once the building is ready.

Architects can also go through various angles of the building multiple times to avoid architectural flaws. They can even experiment with the building design to come up with options that best suit the client’s expectations.

View The Design From Multiple Angles:

While you may hire the best 2D artist, but you can still never match the quality and detailing offered by 3D rendering. In fact, 2D drawings leave a lot on an individual’s imagination. If the client isn’t able to visualize your drawing, it will be an arduous task to get a green signal for the project.

In some cases, you can’t even pinpoint a design flaw in the drawing. However, you can easily spot the same using 3D renders. For example, let’s assume an architect added a repelling overhang on some balconies. While 2D drawings may fail to highlight such a design flaw, but with the help of this technology, you would know that overhangs might ruin the view of some apartments.

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Abhisek is a content creator. He loves to write on various niches including home decor, health, and travel. When not writing, he spends his waking hours reading novels on psychology and human behaviour.


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