Businesses, regardless of their size and industry, are actively focusing on videos as part of their marketing strategy. Although architectural firms were a little slower in recognizing their potential, many have started to adopt this powerful medium of communication.
Video content is more engaging than images or texts. It is a super-useful tool that can grab your audience’s attention unlike any other type of media. People are also more likely to share video content over any other format, which is useful to expand your viewer base.
More precisely, creating video content helps architectural firms to:
- Build trust and relationships with customers
- Move customers swiftly along the buyer’s journey
- Make an engaging and more impactful portfolio
- Boost website’s SEO
If you’re wondering how exactly your interior and modern home design architecture business can use video marketing to attract new clients, read along and you will have all the answers you need.
Going live from your work site is a great way to show viewers what actually happens during home architecture work or interior design. Users are more likely to watch live videos than recorded ones as they feel more authentic and spontaneous.
You can also interact with your viewers and answer questions. It’s a great way to build trust and lasting relationships with your viewers. Along with hosting Q&A events and showing how your designs take life, architects can also live stream industry events, interviews with well-known industry professionals, and more.
Post Instagram Stories
Instagram is an excellent platform to post pictures as its 1:1 ratio gives images a certain kind of beauty. It’s one of the best platforms to grow your audience fastly and is also the place where you should be focusing your marketing efforts to target viewers between the ages of 18 and 34.
Instagram stories too are a great way to showcase your work and attract clients. They’re short, engaging, and entertaining and are useful to highlight the most interesting moments of your day as an architect or designer.
And it doesn’t take much to post Instagram stories. All you need is a smartphone and a lot of creativity. You could also create stories based on the latest trends followed by influencers.
Collaborate With Influencers
Collaborating with influencers is the easiest way to grow your viewer base and reach a higher number of potential customers. The key here is to find an influencer with followers that closely match your target audience.
These influencers would have invested years in making a solid follower base who trust their opinions. Think of influencers as someone who would refer the right people to your business, but in large numbers.
Vlogs, or video blogs, are an excellent way to show your audience what you’re working on. Many of the viewers will be curious about the inner workings of your architecture projects and so, this format can be quite engaging.
The best part is that you don’t have to invest much time into making them. You could shoot a 5 to 10-minute vlog every day, edit it using a free online video editor tool, and publish it on social media platforms such as YouTube, Facebook, and Instagram.
Being consistent with vlogs is one of the best ways to build trust with your audience. The more aware they’re of your architectural skills, the more likely they are to do business with you. Give them a sneak peek into what goes into creating an interior design or plans and the next time they require such works, they’re more likely to think about your business.
Create Explainer Videos
Explainer videos are purely meant to educate your viewers rather than trying to sell them your products or services. They consist of how-to videos, tutorials, and tips – basically, video content that explains how to effectively look after their property.
Explainer videos could also provide information about how the interior design process works or what are the best things to ask an interior designer or architect during consultation. These videos are a great way to build relationships with your viewers and to stay on top of their minds.
Create Client Testimonials
People tend to trust client-generated content. That’s because they get to know what real customers feel about your service. Client testimonial videos are the best proof of the quality of work you offer.
They can also be considered word-of-mouth marketing as satisfied clients are more likely to recommend you to their friends and client testimonials are one way such conversations would begin.
You could interview your clients to share honest opinions about your work, ask them questions regarding your work’s quality, pace, and more. With the client’s permission, you could also shoot videos of the property to give users a glimpse of your work.
Before And After Videos
As the name suggests, they’re videos that show how the property looked before and after your design work began. It’s a great way to showcase your skills and at the same time, show the level to which properties can be transformed.
You can create before and after walkthrough videos with the help of a professional. You can also consider virtual reality (VR) options like Facebook’s Oculus and YouTube VR, which will give viewers a realistic experience. Opting for such formats is a great way to stand out from the crowd.
As the name suggests, content distribution is the process of sharing your content on multiple platforms or channels. Publishing videos alone won’t do the trick. Instead, you need to distribute it in as many channels as possible.
If you publish your videos on YouTube, you can embed them on your website and also include them in the emails you send. You can share the video on multiple channels such as Facebook, Instagram, and Twitter. You can also embed the video on the blog posts you publish. As you probably know, including video content on a website significantly reduces its bounce rate and boosts SEO.
You can also try paid distribution techniques to increase your video’s reach. Native advertising, influencer marketing, paid social media posts, and sponsored content are some of these techniques.
Video marketing is here to stay for quite a long time. If you want to stay relevant and competitive in your field, then creating and publishing video content is the way to go forward. As you consistently publish and distribute videos, your influence will expand gradually, which will ultimately translate into valuable customers.