Almost every real estate agent trick and real estate marketing strategy we discuss on Inmogesco’s blog end up taking you to the web. Once the client sees all your real estate offer on your real estate website, they are sure to be interested in visiting some of them in person.
How to show a house to sell it is a fundamental and vital step for a real estate agent. If you want to learn some tricks for real estate agents on how to do it, continue with us.
Prepare The Visit
The first of the tricks for real estate agents is to consider this step as a business meeting. Just as you prepare the necessary material in advance, try to have a few minutes before the potential client arrives.
We recommend that you raise all the blinds, even if it is summer. No one likes dark houses. The first impact of empty houses without light is not the most desirable.
Also, if you have done your homework, are assiduous and know what home staging is, you will know that it is convenient to have prepared the buildings. This is what the guys over at display homes Brisbane been doing for many years with great success.
We also recommend that you have at hand the necessary documents and do not have to waste time locating them. Showing the energy certificate or the documentation required to start the process (in case of renting, for example) is an excellent way to get organized.
Starting With The Living Room
The first thing is to start with the living room or lounge. It is the most colorful room in the house, where most of the social life takes place, and the first one that many interested people want to see.
If it is also tastefully decorated and pleasant, we recommend that you return to it to discuss the details with the interested party. Try to make her feel and look like a landlord or tenant, who imagines her life in that house. Thus, you favor the following effect.
The Worst In Between
An old bathroom in need of a renovation? An awful pool? The next trick for real estate agents to show a house to sell is aimed at how to tackle the most difficult points of the house.
Just as bad news is best digested with good, try to offer the best of the visit at the beginning and end. In the beginning, to make an impact, in the end, to keep the memory alive.
We understand that showing a house inside is a delicate balance. First, because you are not the owner, and many of the problems are irrefutable. Second because what for many is an advantage, for others it is a nightmare. Here are some real estate agent tricks to show you a house for sale that you can highlight:
A noisy street can be “sold” as a nerve center, where all the action takes place.
Need For Reforms
For many, “new” is a swear word. If it is not possible to show a modern house and you detect an avid public of character, highlight the architectural elements that you will not find in a newly created house.
Do you know the new trend of mini houses? There is a powerful current (especially among young people) that prefers to live with fewer things and in a freer way. It takes advantage of this way of looking at life to emphasize the virtues of limited space.
Feel The Atmosphere
This requirement to teach a house is a trick used all over the world. When the visit is over, sit down with your clients to talk about the conditions. And please, not in the kitchen. If the house is furnished, better in the living room. They can feel as if they have already bought the house at will.
This simple gesture will help them to imagine themselves living there. You would be surprised how many negotiations progress thanks to a relaxed chat in the living room of a house.
Isn’t there a relaxed lounge to go to? You can take a walk to the garden, or even make your way back to the real estate agency on foot. In those minutes, you can take advantage of looking for common points with your clients.
Close With Intelligence
No visit would be complete without the conditions you must discuss with your customers. These are conversations (sometimes a little uncomfortable if the conditions are very demanding) that need to be prepared.
We recommend that you start by asking the client for their impressions of the visit. Try to extract all the necessary information to forge an idea of whether it fits their needs.
If it’s a couple, you can ask them if they have children, so you know the kind of house that makes sense in their life.
Once you have succeeded in relaxing the atmosphere with these introductory questions, you can give way to the conditions.
If we are dealing with a purchase, the requirements for selling a house will be different from those of a rental. Therefore, we recommend that the first thing you bring up is the price. Does it fit into your budget? Are you willing to change it in case the house is to your liking? Is there any benefit of the house that we can highlight to overcome objections?
These are the questions you should ask, although not directly since many clients do not accept a frontal negotiation. Instead, look for a way to focus the conversation so that they are the ones to ask and answer the questions.
If you detect doubts about the price, you can make statements such as, “A few kilometers from here we have other houses for sale, but with fewer meters, and logically, cheaper. If you detect interest in such phrases, perhaps the client does not know how to tell you that the house does not fit.
Once the most tricky subject has been tackled, he moves on to the conditions for closing the deal, such as the real estate agent’s deposit contract — everything we have to deal with to make the operation as transparent as possible.
In the case of renting, things change a little, because the approach is simpler. We recommend that you draw up a simple list with the data relating to:
If there are many interested and is the way to proceed from your real estate.
Deposit, Amount And Deadlines
If it is greater than what is required by the Law on Urban Leases.
Some owners prefer to make a change of ownership in the contract, others simply a change of domiciliation. Be sure to specify which ones you do and which ones you don’t.
If there is an important rule, let the future tenant know as soon as possible, this will save you problems.