Home improvement that’s not that expensive and can be DIY‘d is something that’s highly on-trend today: more and more people gradually realize that they can make their lives way more comfortable and cozier by redoing several small things in their house. It won’t take them long, it won’t be too pricey, but the comfort and the beauty will cost all the labor they can put into it. And to figure out how to do that, they are gladly following home decor and interior bloggers, who are opening this magical world of DIY, beautiful decor items, and furnished to them. However, if you’re willing to enter the niche of home improvement blogging, you’d need to overcome hundreds and thousands of accounts that try to do the same – you’re not the only one who’s on-trend and realizes what people need today.
The best platforms to post about stuff like that would be Instagram, TikTok, and Pinterest: today, we will be talking about promoting your Instagram page as the blog of the home decor specialist. It’s not only about generating quality content and staying online daily, showing your life and DIYs in stories. It’s also about knowing several hacks that can be used to grow and enlarge your audience. Maybe later in time, your blog will even bring you money? You can either create a paid tutorial on “How to make your home so much better…” or collaborate with other bloggers and brands: all we’re trying to say is that there is a possibility of monetization and that you should pay lots of attention to how your page is growing if you’re aiming for that.
So, if you have just started to manage your blog on Instagram and you have little to no idea how you can gain your first subscribers (you’ve already asked all of your friends and family to follow you, though), you can use this small hack: go to your main competitors’ blog (we’d recommend choosing the ones who have under several thousands of subscribers) and look through their subs list. Choose the profiles that have recent activity on them and subscribe to them. Yes, this is a modified and more thought-through method of mass following that works. And yes, you could replace that step by setting the targeted advertising through Instagram’s system, but if you’re not in the mood to spend any money on your profile’s growth at the very beginning, this is a very nice method to use.
Now, moving forward to the methods that take some investments from you: you can buy Instagram likes and other features for your profile’s promotion if you see that you’re seriously lacking some activity on your page right now. Yes, this is a move that will take some of your money, but it will bring you lots and lots of benefits. However, you should be sure that you’re using a chance to buy real Instagram likes and not the fake ones because thumbs up that come from the fake pages won’t bring you any benefits at all. Your photos should be liked by real people. Other real people who are potentially interested in home decor and improvement will see your posts (Instagram will see that your content is valued and will recommend it to other people who can be interested). Otherwise, it is just going to be a total waste of time and money.
The same goes for purchasing any other paid services – from subscribers to video views. If you’re willing to have a balanced and natural-looking profile, you should really take care of how you’re organizing your profile’s promotion and if it is looking organic and realistic enough to your already existing audience.