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The fencing industry (much like other areas of home contracting) is competitive, with several companies competing for the same customers. Being able to reach out to customers and show them why they should do business with your company is the key goal of your marketing strategy. An important part of this strategy has a good website. Internet use has become a common part of daily life, and when people need to hire service providers, the Internet is often the first place they look. To bring in customers, you need a good website.