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Designing A Retail Store Environment For The Mature Market

Designing A Retail Store Environment For The Mature Market

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All shoppers have stores that they prefer to shop at. Finding a favorite store could be influenced by several apparent factors such as products and pricing, but other equally important factors include ambiance, organization, and location. Designing a retail store that will appeal to any target market requires an understanding of consumer preferences, but this is especially true for stores with a mature market.