Instagram is one such platform where people spend hours consuming content. That is the word we must pay attention to any content.
People do not join Instagram to see an ads-filled newspaper tabloid. If you flood your page with ads and sales posts, it would just annoy or displease your following. Use free-online-platforms like VideoCreek and make compelling content easily. This will add value to your user base and keep them coming back for more.
Here are a few tips to keep in mind to leverage Instagram for your real-estate business.
Video Walk-Through Of Homes
As a real estate brand, the product you sell the most is homes. These are one of the video-types that you must spend on. They are a powerful way to showcase the house without the clients physically present.
These need not showcase each aspect of every house. Treat these like a trailer for a movie, only highlighting the house’s unique information as a way to build anticipation or interest for the property.
An advantage of creating these videos is that they can also be shared with clients personally and used on more than one platform. By posting Instagram, they are not a promo for the home, even compelling content for your niche audience.
Health And Safety Videos
As the health crisis dawns on us, safety and health assurance are more necessary than ever before. Making small videos or posts will reassure your clients about your attention to safety.
These posts can highlight your company’s practices, the steps taken to ensure homes are safe to move in, videos and photos of sanitization, and much more.
As the pandemic is the primary thought on each person’s mind, these videos will eliminate the one elementary doubt, encouraging more users to your firm or service. You can also post real-time updates about these on Instagram Stories.
As mentioned easier, the Instagram page is not a tabloid newspaper. The aim is not to flood them with classified-style ads. People follow pages for the tales, and your personal story must also be part of this content strategy.
Sharing stories about home sales, struggles of helping clients, how you started the company, the behind the scenes of your office, fun home-tour or open house stories — all of these are acceptable forms of content.
You can also go a step further by involving actors and influencers to make creative settings. For example, in California, a tattoo studio created a series of videos asking ppl to explain the story behind a tattoo. These stories indirectly drive traffic to their page, and then the business.
Content About The Area
Real-Estate Marketing is not just about the home you sell but the palace around those homes. Many people pick a home based on schools, amenities, and areas of interest.
This focus on the community becomes your unique selling proposition. Most realtors obtain a volume of deals in a single area. Posts, videos, or images will encourage users to contact your firm and better understand your sales value.
You can also collaborate with local store-owners and vendors in the region. Use the two Instagram pages’ combined-volume to find a niche that loves what you are selling.
Use Geo-Tag On Stories
This is one of the best tips for Instagram growth, especially for a realtor. Geo-tags are more than just pretty stickers that showcase the area. They are clickable links that direct people to area-specific content.
For example, if you were to add a location sticker of your town — the other user in the town can view your stories and posts from the location-tag page. This practice will give your post a better reach and geo-specific followers.
You can effortlessly create a video using the Instagram video editor but never miss the location-tag before posting them. Have a peek here.
Narrow Down The Call To Action
Digital marketing experts worldwide can agree that the only disadvantage to Instagram over other platforms is the lack of clickable links. Instagram only lets you add URLs to your profile bio or on your Instagram-Stories (once you cross 10K followers).
This restriction drives more significant value to your clear call-to-action. Since you have only a few options, make sure you know exactly where you want to lead potential buyers or clients.
The other option is to create a landing page with all the necessary links on your website. Add a link to this landing-page on your profile bio. Now all your audiences can be directed to a single page, making it easier to calculate and direct digital traffic.
Drive Shares With Nostalgia
Here “stories” do not mean the Instagram-feature, here the emphasis on storytelling. The stories of past clients is an impactful way to sell your brand. The photos of happy-home-owners will spark instant reactions.
Photos or a video of satisfied families outside their new homes is not hard to generate. You can also ask them to say a few words about your service and post this testimonial on the page. This post adds a vital sense of authenticity to your page.
Find The Right Ad-Niche
Lastly, this is one of the essential tips for Instagram. Ads on Instagram are one of the more valuable investments. After Instagram’s takeover by Facebook, the advertising dashboard is one of the best in the business.
The advantage is that they let you target posts to a very narrow niche. This ability means you only pay for a valuable click to your promotions. Unlike print ads, these do not launch at the whole city; buy targeted by interest, region, age, income group, and much more.
You will not find the right ad-parameters on the first try. This technique takes a few months of master Find a sample set that gets you the most engagements or leads with practice. Alter this strategy every few months.
Here are three things to keep in mind before you drive into the content game. Ensure your profile is optimized and updated, switch to a business account, and maintain a strict posting-calendar.
With these tips and tricks, you are ready to take Instagram head-on and create wonders for your business.